December 13, 2007

From free tee shirts to nifty ads

I hate cleaning up.
Most of the time at least. And looking at that huge pile of clothes on the bed, all I could think of was "Oh no, not again!"

Half-heartedly, I began sorting them, all the while thinking about whether this can be put off till the weekend. And that's when I noticed that crumpled white tee shirt peeking from beneath the jeans. My "I survived the Audi 10.42 project" tee shirt. :)

First thought: "Wow, that car sure does look nice. Wonder how the others are like?" Clutching at that 'excuse', and putting 'arrange the clothes' into my ever growing to-do list, and dumping the whole heap into the cupboard, i got online to check out the other hotties from the Audi stable. I am not a huge car person, but someday I am going to have a real classy one. And of course a sports convertible. In red, of course. Jumping from one image to the other, I went on fantasising about when I would get it and where I would go, yada yada...
If wishes were horses...

Anyway, somewhere between all the drooling and wishing, this ad caught my eye.


















"Duh??"
That's the first thing that crossed my mind. What is a bar of soap and screws on it doing in a car ad? Audi is characterized by 4 rings which is represented by the 4 screws. Also the screws prevent the soap from slipping off the basin bed which corresponds to some anti skidding thing in the car. That's the explanation i got. Pretty nifty huh? Hey how come they have such cool ads about ESP (electronic stability program) and not many cool posters about airbags?

I remember seeing lots of cool videos, but catchy posters about airbags? Those were definitely fewer. This one here is one of the ads that i like.

































I can actually feel the grin on my face getting bigger now. Ah! the sublime joy of seeing something you work on , being put in an ad!

Hey now that I think about it, I really wonder if we would ever have zany ones like the Audi ad above... Maybe. But not in the near future. We still feel like a 'serious' being. I wish we would at least make some weird and abstract pictures about it though. Hmmm, wonder if they will let us have a go at it? ;D

P.S. Till then, drive safe. :)

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